Quality vs. Quantity in ATV and Dirt Bike

Over the years, we have seen many Chinese ATV companies come in and out of the ATV and dirt bike industries...and they're all in a neck-to-neck fight with each other for a bigger share of the market. Lower prices. Bigger engine. More Power. Slick design. Better braking system. You name it, they have it. Although many of the dirt bike and ATV manufacturers deliver as far as quality is concerned but we feel the urge to remind our ATV and dirt bike fans, dealers and distributors that there's nothing more important than QUALITY CONTROL. We're talking about fun, yes. It's fun ATV fans after but that doesn't mean that we have to compromise our safety.

It's good news that many more people today have come to accept ATV riding and dirt bike riding as a regular sport because this often means a bigger market and wider acceptance for our products. But because of the spike in interest, many ATV and dirt bike manufacturers have taken the opportunity to produce low cost ATVs and dirt bikes. Whilst this is good news for ATV and dirt bike enthusiasts, we feel the urge to send a word of caution out - be wary and careful about the kind of ATV and dirt bike that you purchase from your retailer. By purchasing a low-cost ATV or dirt bike, you may be compromising the life/lives of those riding that machine.

If you look a little closely at how these low-cost ATVs and dirt bikes are produced, you will see why. Many consumers focus too much on the cost of the ATV or dirt bike. Many studies show that consumers tend to look at the price of the ATV price on top of other factors like design, brand, power and quality. This is a fact - if one were to ask a consumer to choose between two ATVs of similar power and design, the consumer would without hesitation choose the cheaper ATV. This is how influential the pricing is. Shouldn't the consumer take a closer look at the brand of the Chinese ATV or dirt bike? Should consumers examine the parts and the quality of the ATV parts before purchase? Should they conduct a short research online via online forums or message boards before making the decision?

Despite the competition in the Chinese dirt bike and ATV industry has become so intense that we at Jetmoto USA have to put on our thinking caps on, we do NOT compromise on the quality of the ATVs and dirt bikes that we produce! To bring the price down by using low quality products is against the core principle of Jetmoto USA. Therefore, our dealers and distributors can always be sure they're selling only top quality ATVs and dirt bikes....no questions about it!

JetMotoUSA Media. Oct 1, 2007
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